Jordan Muela

SaaS 🏴‍☠️ | Property Management Fanatic 💙 | I write a bi-weekly newsletter to 4k PMs talking people, process and profit.

Featured Post

Staying Neutral: Why What Triggers You is A Gift

Note: Ready to build your 2024 growth strategy? Come to the All Bound conference this December in Austin, TX. Early in my career I viewed neutrality as weakness. The term “fence sitter” comes to mind. Make up your mind… pick a side. I felt safe and strong knowing what team I was on. Fast forward to today and my leadership style looks very different. Why? Because scaling has taught me one thing above all. Neutrality is critical to effective leadership. Neutral means open. Maximally curious....
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about 1 month ago • 2 min read

Why Ben Sold to Rhome

Ben is a legend in this business. His operational chops are unparalleled. He figured out ops, growth and profitability. And now he is entering the next chapter of his career. Ten years to the day after starting his property management business, he has exited the game through an acquisition to Rhome, the single family arm of Associa. I’ve been through a lot with Ben and this conversation was bittersweet for me. Ben was one of the first customers at LeadSimple. He was the first check in when...
2 months ago • 2 min read

Record High Rent, Plus Fees. - WSJ 👀

Earlier this week the Wall Street Journal released an article entitled > What’s Worse Than Record High Rent? Record High Rent, Plus Fees​ Landlords are hitting tenants with an abundance of fees every month. Many are no more than five or 10 bucks each, but when stacked up they can amount to hundreds of dollars more each year. Some fees, such as those for parking and pets, have been around for years, but many renters now pay up for things they were rarely charged for in the past." The five...
3 months ago • 1 min read

The State of Venture Capital In Property Management

I paused hitting send today. But I have to get this off my chest. I’ve had 30+ conversations with operators about whether they should sell their business. In almost every conversation - people fall into four buckets: Seller motivated by personal situation (health, retirement, divorce) Seller trying to offload a distressed business (few admit this) Seller motivated by a cash payday that lines up with their long term goals Seller motivated by joining a bigger ship 1 is purely personal. 2 merits...
3 months ago • 4 min read

Wanting things to be different

It shouldn't be... They should have... I shouldn't have to... I found myself caught in several complaints this week. All rooted in the same idea - that things should be different than they are. It makes me wonder why this thought is so intoxicating. What promise does it hold? That if things were different... I would be happier, more at ease, less burdened. And in some sense it's true. If todays burdens were lifted - my outlook in the immediate would improve. But then what? The next things...
5 months ago • 1 min read

I'm launching a conference today

TLDR: I'm back in the events game. It's gonna be a banger. Only 100 tix available. Train the trainer. These three words changed my life. There's a difference between someone who will check to-do boxes as done and someone who feels empowered to lead a transformation in your company. Having systems OWNERS on your team is the difference between having everything dependent on YOU vs building a team that can build on your vision. The truth is that there is no finish line for your...
6 months ago • 1 min read

40 truths

Note: Last week was the 🌎 LeadSimple Open and it was 🤯🔥💙. Today I'm re-sharing a banger from my guy Chad Brown. I hope there's something for you here even if every point doesn't land. Would you share which number hits the most? For me it was #34. 40 truths over the last 40 years… by Chad Brown Ease is not the aim Love is a daily practice The 2nd, 3rd, or 4th drink will never give that 1st drink feeling Lasting fulfillment comes from hard work, commitment, and being resilient Never work for...
8 months ago • 2 min read

2023 National PM Pricing Report 📈💵

tMemo: Get early access to the 2023 National PM Pricing Report by taking the survey 👀 Pricing is the fastest way to improve profitability in your business. Period. And yet... pricing is mostly a dark art. A series of incantations and anecdotal observations. Operators talk about it as if it's fundamentally an unknowable thing. Flat fee, percentage, three tier... no one really knows. Here's what I know... A man with experience is never at the mercy of a man with an opinion.” You know you want...
8 months ago • 1 min read

Ten lessons from ten years

Note: In 1 hour we go live from NYC w/ 630 ppl to launch "Autopilot" 👀🤯🚀🌕 10 years at LeadSimple... Here's what I've learned along the way: Always go long. If it's not worth going long on don't do it. If you go long you will outlive your fears, critics and excuses. When in doubt, go long. Out care your competitors. Just care more. To the point of extreme inconvenience to yourself. This works 100% of the time without exception. Location before augmentation. We're wired to make changes to...
9 months ago • 1 min read

There's a simple test to understand how aggressive your fees are.

Note: 516 people are registered for this LS product launch webinar tomorrow. We've rented a studio in NYC and are pulling out all the stops for the launch of "AutoPilot". Something has become clear to me. People blame a lack of profits on a lack of revenue... and a lack of revenue on low average rents in their portfolio. But there's a simple test to understand how aggressive your fees are. It's called RPU Aggressiveness. Revenue Per Unit / Average Rent = RPU as a % of Average Rent RPU of $250...
9 months ago • 1 min read
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